There’s an overlooked key aspect of your video that’s harming its ranking. Do you know that YOU are harming your video’s chances of ranking on page 1 for its main keywords? Continue to ignore a misunderstood but major ranking factor and you’ll struggle to achieve page 1 status and subsequent viewing numbers! In this video, we’ll identify the why and how the video intro is crucial to grabbing the attention of viewers to increase watch time and audience retention. So welcome to this video entitled: “How To Use Intros – Grab Attention And Rank Videos Higher”. Click-Here Online Deals Just Don’t Get Any Better Than This One Your About To See
In other words, the better your intro the better your videos’ watch time and audience retention. Before we get going, be sure to watch the video to the very end where you’ll be able to download your free PDF copy entitled: “How To Be The Best You Can At YouTube”. Hi, I’m Jeff Laming from Video Cashflow, and in this video, we’re going to learn exactly what an intro is and its purpose in helping your video to be seen by as many people in your target audience as possible. And if this is the first time you’re watching a Video Cashflow video and you like what you see, hear and read, then please click the “Subscribe” button at the bottom of this video to get more video marketing and business videos on a weekly basis. Brian Dean of Backlinko fame is a master at ranking websites and videos and he quite rightly says that the key, or one of the key metrics, that YouTube uses to measure the value any video provides is audience retention.
What’s audience retention? It’s the average time that people watch your video, often referred to as watch time.
For example, if the watch time of your five-minute video is, on average 3 minutes, then your audience retention rate is 60%. So the key to ranking your video higher is to increase the watch time and the subsequent audience retention rate. And the purpose of aiming to get a video ranked on page 1 for your main keywords is to massively increase your chances of people watching your video. Click-Here Online Deals Just Don’t Get Any Better Than This One Your About To See
And depending on what report you read, as a rough guide, about 90% of people don’t bother looking beyond page 1 of Youtube and Google! Now we understand the importance of ranking on page 1 for your main keywords what is the one thing to do from the very outset the video starts playing? It is to immediately capture the viewers’ attention.
The attention time span of people is about 5 to 10 seconds, and when you check your YouTube analytics for any video most will show an alarming drop-off in those first few seconds, as typified in this screenshot here…
… The purpose of a carefully thought-out intro will help combat this drop-off and increase the average watch time of a video. That is, YouTube will see an improvement in the audience retention rate – not just on a video-by-video basis – but also in terms of your playlists and, crucially, your channel.
If one of your goals is to position yourself as an authority in your niche then your channel needs to reflect that, and improving your overall audience retention is a big step in the right direction. As an example, take the intro I’ve used for this video: “There’s an overlooked key aspect of your video that’s harming its ranking. Continue to ignore a misunderstood but major ranking factor and you’ll struggle to achieve page 1 status and subsequent viewing numbers…
.” Now, did it grab your attention? Did it convince you enough to continue watching this video? Are you still watching this video? In this video, we’ll identify the why and how the video intro is crucial to grabbing the attention of viewers to increase watch time and audience retention.
In other words, the intro should convey to the viewer a compelling reason why they need to continue watching and the technique is no different from having a title of a book, a video, or an article capture attention. It’s a basic copy-writing skill that anyone can quickly learn. And one last thing to clear up some confusion I often come across. The intro is not to be confused with the all-singing, all-dancing musical animation that many videos start with, that sometimes goes on for 20 seconds or more. Firstly, they fail the 5 to 10-second attention time span rule.
Secondly, in my opinion, these are time wasters because they simply don’t have the attention-grabbing impact right from the outset of 1. Click-Here Online Deals Just Don’t Get Any Better Than This One Your About To See
Curiosity – your curiosity hook, that is, the reason for someone wanting to watch your video; 2 Losing out – what the viewer could be missing out on if they don’t continue watching this video; and 3. Winning – what the viewer can or will gain from watching this video. As always improvement will show itself by continually applying proven techniques, and intros are no exception. A final tip: watch how top Youtubers introduce their videos and you will soon notice a pattern to their intros.
Individually, the intros will be slightly different but they all follow the same process. And if it works for them then it will work, eventually, for you! That’s it. I hope you found the content of this video helpful. If you’d like to find out more about YouTube and YouTube advertising check out the following: 1.
Master Video Ads; and 2. Tube Video Camp Lifetime; together with a link to TubeBuddy, analytics, and optimization tool that supplements and enhances the YouTube site. The links are in the Description box below this video. (Kindly note that some of the above are affiliate links. This means that when you buy a product or service, at no extra cost to you, we will receive a small affiliate commission).
If you found any of the information in this video helpful please enter VIDBIZ in the Comments section below the video, and don’t forget to download your free PDF copy entitled: “How To Be The Best You Can At YouTube”. You’ll find the URL link in the Description box below the video. Thanks for watching. Look out for another video on video marketing and YouTube coming your way next week. Online Deals Just Don’t Get Any Better Than This One Your About To See
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