Which videos are you going to be successful doing
yourself or perhaps even having your customers do for you? Hi Taylor here at Financial Potion where
video is your financial potion, and to never miss out on a video, please make sure you subscribe
to our channel and click on that bell so you're notified every Friday at 5 pm Arizona time that
a new video has been uploaded. For one to one training or just to support our content, please
click above and connect with us on our Patreon page. When you're looking at your full video
marketing campaign, there's going to be videos that you should really put a budget towards.
However there's also going to be videos that you can get away with really doing on your own or
even asking your customers and clients to produce. The two types of videos that really can almost
benefit having more of a DIY look are SSME videos. Those are those search and subject matter expert
videos; those are those basic tips, those are just those continued connections and reminders to
people that you know what you're talking about and that you're still very active in your
industry.
This also really helps with the search result of those keywords when you post them on
your website, and across social media platforms, and YouTube. the second type of video that could
really benefit from having a more DIY look or even getting your customers and clients to do on their
own are the testimonials and reviews. The more user generated testimonials and reviews look, the
more believable they are, the more people connect and resonate with them because they see and feel
a real person sharing their story.
And so I highly encourage to ask your customers and clients to
create their own testimonial videos and even if it's just done on their phone vertically, maybe
even a little shaky, with just a little bit of editing it's going to come across so good because
not only is it going to look real, you can still give it a little bit of a professional polish
when it comes to editing. So when you're looking at your budget ,and you know you can't afford to
have everything done professionally, remember SSME videos and testimonials you may actually benefit
from just having them a DIY- kind-of-look. If you have any questions about this topic, please don't
hesitate to leave them in the comments below..
