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Hashtag Strategies on Instagram (Updated for 2016)

hey guys welcome to another video today we’re going to revisit Instagram hash tagging and how my strategy has evolved over the months a little bit if you’re unfamiliar with Who I am my name is Leon I make videos on YouTube and I talk about social media and some of the different strategies strategies I use to increase my reach and just you know entrepreneurship in general and how to be a better creator in this modern era as the digital age continues to evolve now before I get into the the bread and butter of the video I want to start by just saying there are two schools of thought surrounding Instagram hash tagging the first is that it’s useless and if you hash tag you’re only going to get likes or follows by people using BOTS or automation and the second is that you know what there may be something to be gained there’s probably still some people trolling around in the explore section of Instagram and if you hashtag correctly they may just stumble across your content and if you have good content that they like you might just get an organic follower that you would not have gotten if you didn’t use that hash tag so with that being said let’s get my phone out so before I move on if you’re interested in some of the hash tagging strategies I was using in the months previous I do a video series called gram by gram in which I’m documenting my Instagram growth and efforts to create community on that social media platform so I’m gonna link to episode 3 up here which is where I initially months ago touched on those strategies that some of which I still use today but moving forward the main way I research hash tags now is I’ll go right into Instagram make sure that’s working it’s working you just go to the explore tabs and depending on what your niche is I’m just going to use quotes as a tag in this example because I use a lot of quotes go to the tag ski and you can see a bunch will come up and this is really the easiest way to do it you can just look at how many posts there are and go from there now quotes itself has 27 point 3 million posts and this brings me into the argument that I have in this case and that is that it’s not all about using the most popular post when you first start on Instagram I know what I did you know you look on what has text to use and there’s all this information about use these hashtags because they’re the most popular fun IG daily quotes a bla bla bla bla bla depending on your niche it’s not about using the most popular hashtags especially as a new creator if you post something it’s going to get lost in the sauce very fast unless you have thousands of likes and are lucky enough to get it into the top post for instance 4,700 likes I’m just clicking through some of the top posts on this hashtag 4100 1200 etc so two ways I like to navigate are by going to popular hashtags and then going to the related section up above and clicking through some of those when I go into sayings this one has 1 million so that’s still a lot but it’s a lot less than 17 million and then I like to click through some of the top posts and get an idea of how many likes some of the top posts are getting no this is still a lot but the point of the story is the moral the story is you can easily go into Instagram research these tags go to something a little less crazy like quotes for days here we go 356 likes epic win made it onto the top posts again I’m just clicking through the top posts 116 likes now clearly this section it’s not going to get as much traction but it’s all about finding these little you know these lesser popular hashtags that you might be able to pop into the top post section and you may get that one or two you know three people that stop by and see your content like it enough to follow you back and that’s the whole point this isn’t gonna you know blow your page up or get a get a you know photo going crazy but it’s a combination of niche hashtags like this one that have you know maybe a total of 45,000 posts and then maybe add in a couple of ones like this quotes of Instagram sorry I just clicked on quotes of Instagram 200 and 1000 Instagram allows you up to 30 hashtags per post so if you’re doing all 30 you want to have a good blend of some less popular hashtags which I’ve showed you how to find through Instagram itself and maybe you sums it you know maybe use some that are a little more popular because maybe if you’re lucky you’ll just get onto the top post for some reason if you have a nice post that people like and comment on and it gets a few likes nobody knows the actual algorithm but obviously the more interaction your post gets the more likely you are to get into the top posts and the more popular the top posts are the harder it is to get up there so depending on the size of your page in my case right now I’m getting anywhere between 150 to 300 likes on photos a couple of comments so I’m able to to get into the top posts of a couple of hashtags that are you know medium popularity but mess around with it find some hashtags that are related to your niche search related hashtags that are less popular and come up with like a nice combination of hashtags that you can use for your posts now as you can tell I do that as I’m researching I come up with different sets of 30 hashtags for instance I have one that I use when I upload a little snippet videos on Instagram that are kind of linking back to tutorials on YouTube I have one for positive vibe I have a set based around gratitude piece I have a set based around quotes another set based around quotes set set based around success and passion and I’ll use kind of cycle through all these different sets to see what works better some work better than others sometimes it’s often random again there’s no guarantee in what works for me may not work for you I just want to share what I’m doing I love authenticity and being totally open and I’m trying to help you guys as much as I can as I try to grow my own page so if you have any questions below please please feel free to ask me leave a comment in the comment section if you like this video if this was at all helpful to you please like and subscribe that would mean a lot to me if you didn’t like this video just feel free to give me a big fat thumbs down and put on a pair of cement shoes and jump into a lake somewhere I’m just kidding I love you anyways stay tuned new videos every week I appreciate you guys signing off this is Leon take care

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